Production on this project started a month prior, with careful planning to source the perfect location, talent, and models that would capture both the Italian spirit and Middle Eastern charm. Our shoot day began bright and early at 3 a.m, with the cast and crew arriving by 4 a.m. to prep for a sunrise start. The checklist was essential: portable ACs, endless coffee, electrolytes, and loads of good energy to keep us all going. By the time we wrapped, we had captured the magic of Italy right on time—and rewarded ourselves with a well-deserved aperitivo! This campaign has set a high bar for what a fully immersive experience can be, blending fashion, culture, and the Bloomingdale’s legacy seamlessly. I’m already eager to see where the next Fall Winter campaign will take us, though it’s hard to imagine topping this one.
Client: Bloomingdales ME Dubai Production: Sky Khaira Art Director: Jade Chilton Photographer: Stef Galea Set designer: Kateryna Kubonova Head stylist: Gonca Akkel Online stylist: Michael Angelo Gomez Models: George- IMG London, Kristina- Fashion League and Dari- Ant Management Makeup: Sophie Leach Hair: Ivan Kuz Location: Eugène Eugène