Everyone has a favourite fashion campaign. Perhaps it was one you remember from when fashion first piqued your interest, or maybe it's a recent one where your favourite brand featured your top model, making you rush to snap up the featured piece for yourself. Campaigns have a greater reach than simply advertising: they inspire and influence, shape identities and certify brand messages, all the while making for beautiful pictures with headline-making potential.
Harvey Nichols High Summer 24 Campaign
The Harvey Nichols Dubai High Summer campaign was an adventure from start to finish, played against the breathtakingly beautiful backdrop of Anantara Santorini. Coming into my lap a mere 48 hours before shoot day, this proved an exhilarating testament to adaptation and collaboration.
Bloomingdales Spring Summer 24 Campaign
“Made for this”
The key words were empowered, bold and energetic. The brief required an impactful location to build the visual narrative and a rich mix of crew.
Bloomingdales Fall winter 22 Campaign
“150 Years Anniversary ”
“VIP block party” a campaign to celebrate 150 years of Bloomingdales.
Brightly colored block containers, dynamic visually structured movements, a lot of dance and good vibes, this was my very first campaign at Bloomingdales. Acting as the brand producer with MMG production on external support, it was undoubtedly a memorable campaign to begin the journey at Bloomingdales.
Bloomingdales Home Festive 22 Campaign
“Christmas Teasers”
Christmas campaign with a hint of fashion, a teaser for the upcoming festivities.
Bloomingdales Spring Summer 23 Campaign
“The future is beautiful”
The future is beautiful, Bloomingdale's Spring Summer campaign shoot will be etched in my memory forever. Shot at the fascinating Bee'ah Headquarters in Sharjah, designed with a futuristic approach by Zaha Hadid, we accomplished capturing the very essence of innovation and fashion-forward thinking in the UAE. This digitally led shoot spoke to trends in fashion, beauty, tech, and home, giving our audience a glimpse of what's next.
Bloomingdales Ramadan 23 Campaign
“Here and now”
The campaign, titled "HERE AND NOW," centered on creating a visual narrative of celebration and togetherness. The shoot took place in not one but two hotel suites, enhanced with decor accents from Bloomingdale's Home. The brief was to combine the elements of home and fashion, creating a cohesive and beautiful narrative that resonates with the spirit of Ramadan.
Bloomingdales High Summer 22 Campaign
“Time Capsule”
In an era where sustainability meets innovation, this campaign takes you on a journey into a futuristic realm of fashion. Time capsule is more than a visual showcase; it's a narrative about how our choices today shape the future. We envision a world where every garment transcends trends, crafted with longevity in mind to serve you for years to come.
Bloomingdales Fall Winter 23 Campaign
“Bloomies Reset”
Location- DIFC, modern architecture with access to Dubai skyline. Props- a photogenic car for scenic and aerial model and product shots. Theme- inspire a wardrobe refresh with vibrant urban accents and key back-to-work trends. Producing this campaign in the bustling financial district was both exhilarating and demanding.
Bloomingdales Fashion festive 22 Campaign
A vibrant, fun and celebratory shoot that we did with a cast of friends and family. Playful expressions carefully balanced out with editorial styling with fashion remaining paramount, this is my favorite festive shoot to date.
Bloomingdales Fashion festive 23 Campaign
“The art of gifting”
The campaign was captured within a cosy yet minimalist home setting. The art of gifting was the main driving idea delivered through exchange of gifts in a happy celebratory manner, highlighting the brand as the number one destination for gifts. We collaborated with Future Bedouin on the project to fuse the rich heritage of the region with the future.
Bloomingdales High Summer 24 Campaign
“Mindfully made with love”
As the sun dips below the horizon, casting a golden glow over the tranquil waters of the Mediterranean, join me on a dreamy journey with Bloomingdale's latest campaign: MINDFULLY MADE WITH LOVE. This campaign celebrates the essence of high summer and pre-fall with eco-conscious brands.
Bloomingdales Fall Winter 24 Campaign
“From Italy with love”
With Love, From Italy campaign for Bloomingdale’s Fall Winter season was a beautiful tribute to the iconic import fairs that defined Bloomingdale’s in the 1960s. With this shoot, we set out to celebrate the allure of Italy and bring the essence of la dolce vita to our customers. The campaign was designed to be a 360-degree immersive experience, offering exclusive styles from luxury Italian designers, unique collaborations, new launches, and even an Italian market with authentic food and unique discoveries. It was an experience that brought Italy to life within Bloomingdale’s, offering something for everyone—from exciting activations to special VIC events, all crafted with love from Italy.
Bouguessa Fall Winter 19 Campaign
As the sun dips below the horizon, casting a golden glow over the tranquil waters of the Mediterranean, join me on a dreamy journey with Bloomingdale's latest campaign: MINDFULLY MADE WITH LOVE. This campaign celebrates the essence of high summer and pre-fall with eco-conscious brands.
Bouguessa Fall Winter 20 Campaign
As the sun dips below the horizon, casting a golden glow over the tranquil waters of the Mediterranean, join me on a dreamy journey with Bloomingdale's latest campaign: MINDFULLY MADE WITH LOVE. This campaign celebrates the essence of high summer and pre-fall with eco-conscious brands.
Bouguessa Fall Winter 21 Campaign
As the sun dips below the horizon, casting a golden glow over the tranquil waters of the Mediterranean, join me on a dreamy journey with Bloomingdale's latest campaign: MINDFULLY MADE WITH LOVE. This campaign celebrates the essence of high summer and pre-fall with eco-conscious brands.
Bouguessa Resort 20 Campaign
As the sun dips below the horizon, casting a golden glow over the tranquil waters of the Mediterranean, join me on a dreamy journey with Bloomingdale's latest campaign: MINDFULLY MADE WITH LOVE. This campaign celebrates the essence of high summer and pre-fall with eco-conscious brands.
Bouguessa Spring Summer 21 Campaign
As the sun dips below the horizon, casting a golden glow over the tranquil waters of the Mediterranean, join me on a dreamy journey with Bloomingdale's latest campaign: MINDFULLY MADE WITH LOVE. This campaign celebrates the essence of high summer and pre-fall with eco-conscious brands.